A clean, unified database across a complex used vehicle network.
Car Plus needed accurate customer data across a network where the same buyer regularly appears in multiple dealership records. LOBA built a CRM that enforces data integrity at importer level.
Challenge
In the used vehicle market, customers interact with multiple dealerships simultaneously. This created extensive duplication in the contact database, making it impossible to produce reliable metrics or get a consistent view of any individual customer's activity.
Solution
LOBA built a CRM structured around the specific demands of the used vehicle market. A dedicated “Importer Clients” module enforces contact unification using email address and telephone number as primary identifiers. Regardless of how many dealerships a customer has interacted with, the system maintains a single record per person per brand. This consolidated view is the foundation for accurate reporting and informed commercial decision-making.
Results
- Duplicate records eliminated at importer level
- Single customer record maintained regardless of network touchpoints
- Reliable 360-degree view of every client's activity across the used car network
- Database accuracy above 95%, enabling confident inventory and sales decisions
- CLIENT
- Car Plus
- SECTOR
- Automotive / Used Vehicles
- SCOPE
- CRM built for used vehicle market specifics, contact unification logic at importer level
- OUTCOME
- Database accuracy above 95%
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