Critical commercial updates reaching dealerships 60% faster.
Dongfeng Group needed to accelerate how pricing, promotions, and campaign information moves from importer to dealer. LOBA built a CRM that eliminates communication delays across three brands.
Challenge
Price updates, new promotions, and campaign launches were reaching dealerships slowly through fragmented communication channels. Sales teams were regularly operating on outdated information, which damaged responsiveness and customer confidence.
Solution
LOBA implemented a unified CRM for Dong Feng, Voia, and Farizon, standardising lead management and opportunity tracking across all three brands. The system pushes critical business information, including price updates, promotional changes, and new campaign materials, from importer to dealership level automatically. Sales teams receive validated, current information through a single platform, with no manual distribution required.
Results
- Unified CRM across three brands within the Dongfeng Group
- Centralised lead triage and proposal configuration for all brands
- Critical commercial updates distributed automatically at importer level
- Vital information delivered to sales teams 60% faster than previous methods
- CLIENT
- Dongfeng Group
- SECTOR
- Automotive
- SCOPE
- Unified CRM across three brands, automated distribution of commercial updates to dealers
- OUTCOME
- 60% faster delivery of critical updates
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