Precision marketing to a premium customer base.
Lexus Portugal needed a single, reliable database and the ability to target its premium clientele with relevant, personalised communications. LOBA built a CRM that makes every campaign count.
Challenge
Customer data was scattered across touchpoints with no unified view of the premium client base. Marketing campaigns were not segmented with sufficient precision for a luxury brand, and the connection between CRM data and campaign execution was absent.
Solution
LOBA built a centralised CRM serving as the single source of truth for all customer contact and activity data. The system integrates with Zoho Campaigns, enabling segmentation by purchase history, model preference, and engagement behaviour. Lexus can now run highly targeted campaigns, from model launches and commercial promotions to technical alerts and maintenance reminders, each tailored to a defined segment.
Results
- Single, authoritative customer database across all touchpoints
- Precision segmentation via full Zoho Campaigns integration
- Targeted campaigns covering commercial, technical, and lifecycle communications
- Up to 25% increase in marketing campaign conversion value
- CLIENT
- Lexus Portugal
- SECTOR
- Automotive
- SCOPE
- Centralised CRM with full Zoho Campaigns integration for segmented marketing
- OUTCOME
- Up to 25% more campaign conversion value
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