40% less admin. Three times faster lead response. Across five locations.

Challenge

A nationwide operation across five cities required a single platform to manage leads, patients, appointments, billing, and communications consistently. Integration with the Glintt clinical system added significant complexity, and the volume of manual touchpoints across the patient journey was absorbing clinical and front-office time that needed to be redirected to patient care.

Solution

LOBA implemented a comprehensive Zoho ecosystem covering the full patient lifecycle. Zoho CRM manages lead capture and patient records, with automated assignment and follow-up triggers reducing first response times from over 24 hours to under eight. Marketing automation handles segmented communications triggered by behaviour, key dates, and anniversaries. A bidirectional integration with Glintt keeps appointments and invoices synchronised automatically. Zoho Analytics provides leadership with real-time performance visibility across all locations, and Zoho Sheet normalises UTM data to ensure consistent campaign attribution.

Results

• 40% reduction in administrative workload across clinical and front-office teams
• 3x faster lead response time, with average first contact reduced from over 24 hours to under 8
• 60% of patient communications fully automated, including reminders, follow-ups, and re-engagement
• Real-time performance visibility across all five locations via Zoho Analytics
• Bidirectional Glintt integration keeping appointments and invoices automatically synchronised