Full sales pipeline visibility across an entire dealer network.
Hyundai Portugal needed centralised control over lead quality and sales performance. LOBA built a CRM that gave the importer real-time command from first contact to final conversion.
Challenge
Lead data was arriving from multiple digital sources with no consistent quality control. Duplicate records were entering the pipeline, and the importer had no unified view of performance across its dealer network. High-value leads were being lost to process inefficiency.
Solution
LOBA implemented an end-to-end CRM solution covering the full customer journey. A custom screening application was built to triage incoming leads, filter junk submissions, and prevent duplicate records at dealership level. The system then managed all downstream sales stages: opportunity tracking, vehicle orders, and trade-in processing. The importer gained a live, centralised dashboard with real-time visibility across every dealer.
Results
- Centralised lead management across the full dealer network
- Duplicate records eliminated at point of entry
- Sales teams focused on qualified opportunities only
- Up to 20% reduction in sales cycle time
- CLIENT
- Hyundai Portugal
- SECTOR
- Automotive
- SCOPE
- Lead triage app, multi-source portal integrations, automated lead screening and conversion
- OUTCOME
- Up to 20% faster sales cycle
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